It is pretty challenging to find the time and be active on most social media platforms on your typical business day. Reducing the selection of these platforms can allow you to focus and triumph. It will get the best impact in time and money on your investment. This is the best time to work on your digital marketing strategies. Now you can think about how to take your business to social media marketing in this socially distant scenario because there are so many advantages of social media marketing.
Use Instagram Stories for Your Company
Social media aims to allow things to tell their story, and stories become the best engine for that. They act as channels for customers to connect with a business on Instagram and eventually end up on their website. However, it seems that every day a new feature pops up in stories that allow consumers to interact with a new one in a new way. Today, suppliers can even add their gifs on the spot. You’ll find several features you can use in Stories, such as posts that redirect to online shops or polls that allow you to ask your followers exactly what kind of items they want to see so it’s personalized and relevant. Lewis predicts that by 2020, “more features will be available, and businesses that don’t take full advantage of them will fall behind those that do.”
Use Digital Commerce on Social Networks
Consumers have more ways than ever to complete their purchases on mobile devices, and in 2020 it would be no surprise to see more social network shopping features. “It’s as if the big broadcasters have noticed the success of B2B-focused Instagram campaigns that allow them to complete forms and email sign-ups without having to leave the apps, and have decided to replicate those plans to shop outside the B2C space.” As a result, they estimate that “over the next three to five years, social media shopping could help close the gap between mobile browsing and computer shopping. Social media is most likely the missing link that will help mobile shopping reach new heights. It will be essential for businesses to monitor their mobile sales channels and identify areas for improvement within their social programs and mobile websites.
Use Facebook to Promote Your Brand
We’ve heard it a thousand times before: due to algorithms, organic reach on social media decreases, especially Facebook. While this can be discouraging for businesses, it doesn’t mean they should abandon their natural social plan in 2020, and it just needs to be adjusted. The algorithm favors these posts. If manufacturers want to have a more organic reach to reach their audience, they need to invest in this approach. Also, remember that people who choose to participate in these communities are already interested in specific content by default. From Lewis, it is said that “this is indeed a fantastic opportunity for producers to not only reach the people they want to know but also to interact with each other. Companies can also find new ambassadors or advertisers.”
Attract Younger Customer
Now that social media has been around for a while, some programs have started to age with their users. If marketers are trying to reach a younger audience, they may need to explore new platforms and create unique content that meets their needs. Generation Z has taken this particular short video program by storm. With almost all active users under the age of 24, it is in a great position to attract younger customers. As with all social media, it will be crucial for businesses to understand precisely what type of content is being shared and tailor their strategy accordingly.
Apply Location-Based advertising
With many people owning at least one GPS device at any given time, targeting social media by location is frighteningly accurate and generalized. Location-based targeting in social ads is nothing new, but as people spend more time on their phones each day and the location tracking features of these tools improve, we will find more of this type of advertising. When people are waiting for a flight, they often use their phones to pass the time. They do this whenever they are in the middle of a hectic task like shopping.